Intro
"How much does a website cost?" is the first question almost every business asks — and the honest answer is "it depends." But it depends on a small number of things you can actually reason about. Here are the realistic ranges we see in Belgium in 2026, and what moves the price up or down.
What you're really paying for
A website price is not one number — it's the sum of design, content, build, and the ongoing work to keep it fast and found. A cheap template with stock text and a €5,000 bespoke site can look similar in a screenshot and behave completely differently the moment a real customer arrives. The gap is in the parts you don't see in a thumbnail: structure, copy, speed, and conversion.
Typical price ranges (Belgium, 2026)
These are indicative ranges for professional work — not the cheapest template, not enterprise custom software:
One-page / landing site: roughly €800–€2,500. A single focused page for a campaign, a launch, or a small service business.
Small business / corporate site (5–10 pages): roughly €2,500–€6,500. Multiple pages, bespoke design, copywriting, and SEO foundations.
Content-driven or multilingual site: roughly €5,000–€12,000. More pages, a blog or resources, and full NL/FR/EN.
E-commerce: roughly €6,000–€20,000+, depending on the number of products, payment and stock integrations, and custom features.
Prices vary by agency, scope, and how much content and integration is involved — treat these as a starting frame, not a quote.
What drives the price up
Number of pages and templates. Every unique layout is design and build time.
Custom design vs. template. Bespoke costs more and looks and converts better.
Copywriting and languages. Good copy — and translating it well into NL/FR/EN — is real work.
E-commerce and integrations. Payments, stock, bookings, and CRM connections add scope.
Animation and interactivity. Motion and 3D are beautiful but add build and testing time.
What keeps it sensible
Start with the pages that earn: home, your core service, contact.
Reuse a strong design system across pages instead of designing each one from scratch.
Get the SEO and analytics foundations right from day one so you're not paying to fix them later.